Conducting academic research and disseminating data on the issue of social media in sport
The emergence of social media in the field of sport producing a truly global phenomenon
A fresh, sincere and more direct form of communicating, taking into account fans’ opinions and feedback
CHAMPIONS LEAGUE Champions League semifinals second leg on Twitter Activity on Twitter two hours before and after the match between Atlético de Madrid and Real Madrid in the second leg of the Champions League's semifinals: More than 460.000 tweets using at least one...
CHAMPIONS LEAGUE Twitter and Real Madrid vs Atlético in semifinals of Champions League Activity in Twitter two hours before the match between Real Madrid vs Atlético de Madrid in semifinals of the Champions League. And the activity two hours later: Most used hashtags...
Leo Messi’s goal in the last minute and his celebration monopolized the focus of attention in Twitter. The content published by Gerard Piqué, the central defender of FC Barcelona, received the highest number of retweets
EMILIO FERNÁNDEZ PEÑA
The Olympic Games, television and social media
JOSE M. PARDO GILA
The engagement of Real Madrid and FC Barcelona on Facebook
COORDINATED BY EMILIO FERNÁNDEZ PEÑA
Social networking and the Olympic Movement: social media analysis, opportunities and trends