Welcome to The Social Media & Global Sport Observatory

The Social Media and Global Sport Observatory conducts academic research, disseminates data and delivers training around the issue of sport communication through social media

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Academic Research

Conducting academic research and disseminating data on the issue of social media in sport

Global Sport

The emergence of social media in the field of sport producing a truly global phenomenon

Social Media

A fresh, sincere and more direct form of communicating, taking into account fans’ opinions and feedback

Data Lab

The Pyeongchang 2018 Winter Games on Twitter and Facebook

Authors : Oriol Figuera Godoy and Adolfo Nieto Losada Keywords: Twitter, Winter Olympic Games, Pyeongchang, Social Media Affiliations: Centre d’Estudis Olímpics, Universitat Autònoma de Barcelona (CEO-UAB), Social Media and Global Sport Observatory How to cite:...

Champions semis second leg on Twitter

CHAMPIONS LEAGUE Champions League semifinals second leg on Twitter Activity on Twitter two hours before and after the match between Atlético de Madrid and Real Madrid in the second leg of the Champions League's semifinals: More than 460.000 tweets using at least one...

RIO 2016 ON SOCIAL MEDIA

Social media has offered a new stage to the world of sport, representing a unique opportunity to engage young people through its strategic ability to connect audiences and disseminate the Olympic values and ideals

Coming soon

Latest publications

BOOK
EMILIO FERNÁNDEZ PEÑA

The Olympic Games, television and social media

ARTICLE
JOSE M. PARDO GILA

The engagement of Real Madrid and FC Barcelona on Facebook

REPORT
COORDINATED BY EMILIO FERNÁNDEZ PEÑA

Social networking and the Olympic Movement: social media analysis, opportunities and trends

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WHERE WE ARE
Olympic Studies Centre (CEO-UAB)
Universitat Autònoma de Barcelona
Edifici N • 1a. planta
08193 • Bellaterra (Barcelona)
Phone +34 93 581 1992

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