LA LIGA
FC Barcelona, social media leader
(Last update: 01 December 2016)
FC Barcelona is the most popular sports team on Facebook, Twitter and Instagram. The Spanish football club has a total of 173 million fans, with 95 million fans on Facebook, 36 million followers on Twitter and 42 million followers on Instagram.
Source: Social Media & Global Sport Observatory
FC Barcelona have a very active engagement strategy with their large audiences of fans from around the world. The club has a strong news strategy, posting updates about matches, fan zone, team events, player status and results.
FC Barcelona have more than 173 million fans across Facebook, Twitter and Instagram
The Catalan football club disseminates its content using 9 different languages on Twitter. The most important account is in English (19 million followers) followed by the Spanish and Catalan versions.
Source: Social Media & Global Sport Observatory
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Olympic Studies Centre (CEO-UAB)
Universitat Autònoma de Barcelona
Edifici N • 1a. planta
08193 • Bellaterra (Barcelona)
Phone +34 93 581 1992
