The engagement on Facebook during the Youth Olympic Games of Singapore 2010, Innsbruck 2012 and Nanjing 2014
This paper deals with the content published on the official Youth Olympic Games’s Facebook fan page and the user participation during Singapore 2010, Innsbruck 2012 and Nanjing 2014. Posts with the highest level of engagement are those containing photos and offering content related to the opening and closing ceremonies. The growth in the number of Facebook users between 2010 and 2014 has been reflected in increased participation of fans on the Youth Olympic Games Facebook page between Singapore 2010 and Nanjing 2014, where the number of active users has doubled. The predominant language was American English in all three editions, followed by British English. German also had a prominent role in Innsbruck 2012. Regarding gender, the level of participation was very similar between women and men, although there was a slight predominance of female interaction in the summer editions and male interaction in the winter edition.
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Pardo Gila, J. M. (2016). The engagement on Facebook during the Youth Olympic Games of Singapore 2010, Innsbruck 2012 and Nanjing 2014: comparative analysis and participation of users from a language and gender perspective. Proceedings of the 22nd International Seminar on Olympic Studies for Postgraduate Students, published by the International Olympic Academy.